There’s a reason why almost every startup uses email marketing tools to engage with their users — they’re super effective in terms of cost and results.
And, the best part is that you don’t need to be an expert to take advantage of this strategy. In fact, there are a lot of tips and tricks along with some tools to make the process easy peasy.
Whether you’re a digital marketing veteran or a startup founder, there’s a lot you can learn about email marketing hacks.
On that note, here we are with the most effective email marketing strategies to keep in mind to keep email marketing campaigns top of the line.
But before that,
Why should Startups need to invest in Email Marketing?
Email marketing is considered one of the best marketing strategies for an online business.
Why? Here are the main reasons that explain the importance of email marketing.
- It is an indispensable way to reach your target audience.
- It has one of the highest conversion rates of any digital marketing strategy.
- It is also one of the most affordable strategies to implement, especially if you are just starting your business.
Now, since you know the basics of email marketing, let’s get deeper into the best email marketing strategies!
Here are the Top 7 Email Marketing Strategies for Startups
1. Building High-Quality Email List
Can an Email marketing campaign work if you don’t have the emails of your target audience?
Never, obviously!
- Add opt-in forms everywhere as possible
Add opt-in forms to your company website and other platforms to get people to fill in their email addresses.
Once you have their emails, just keep your readers engaged and make sure that they’re getting some value by signing up to your email list. Once you keep all these in mind, they will never hesitate to subscribe and stay connected with your website.
- Collect emails from Social Media using Taplink
Yes, it’s not that easy to get users to your website and encourage them to subscribe. It’s a long process. But, there’s another way to collect their emails from their social media handles.
Taplink’s social media collection tool is designed to help you achieve this goal. It is a free tool that uses the same technology as the most popular and effective newsletter plugin to collect and manage email addresses. Unlike other social media collection plugins that have been available for a long time, Taplink offers a simple and intuitive social media integration that anyone can easily set up and use.
2. Email Marketing Automation (Automated emails for every type of action)
Be it a big company or a small startup – Email-marketing takes time. And new startups already face a lot of pressure in their initial stages. In such scenarios, automating your email campaign can have a huge impact.
ActiveCampaign is a great tool that can easily help you out in your email marketing campaign.
- Active Campaign:
ActiveCampaign is an email marketing tool specially designed for small businesses. It allows you to create automated workflows, send beautiful emails, and measure your results. Plus, it includes features like drip campaigns, built-in analytics, and social media integration. It also comes with a free forever plan for up to 500 subscribers.
3. Having Video Emails rather than Text-Based Emails
Apart from standard text, video messages are a great way to get a message across. In fact, a marketing study showed that marketing emails with a video attached had a click rate of 47% compared to only 14% for those without.
But, how do you send a video as an email? Here’s where Loom comes in handy.
- Vmaker
Vmaker is a screen and webcam recorder that lets you record high-quality videos and send video messages to anyone, no matter their email service. The recipient of the video message can then reply to the video message and the conversation is carried out as a regular back and forth email conversation (which means that you don’t have to worry about losing the context of the conversation).
4. Optimize your emails for Mobile as most of them check their emails from their mobile phones
Email compatibility on mobile phones is a new subject that many companies are having a hard time with. As most companies push emails from desktops, the emails sometimes may not be perfectly optimized for smartphones.
Hence, it always becomes essential to test the emails on different devices because if you don’t, you could compromise many subscribers, who will begin ignoring your emails and eventually unsubscribe. What else would they do if the content is not visible or displayed the way they are expected to be.
Check out how your email looks like on your mobile phone using this amazing tool – Click here
5. Sending out Personalised Emails based on their persona
Nobody likes to have a generic promotional email and nor you, right?
Hence, personalizing an email never goes in vain. Personalized email is a growing trend that is helping businesses get a better response to their email marketing campaign.
These emails give a more human feel to your brand and help create a more personal relationship with your customer base. You can simply use the user’s name, add some images, video messages, and ultimately keep the email more lively and optimistic.
6. Always ask for a response from your audience at the end of your email
One of the most important parts of any email marketing campaign is to make sure you always ask for a response from your audience. This allows you to get the most interaction and interest from your subscribers and potential customers.
Without question, you miss out on a great chance to get your audience to share their opinions or take some action at the end of your email. You can ask for a simple response such as “yes” or “no,” or you can ask a more complex question such as “how would you like to see your product used in the future.” Doing so will keep your readers engaged with you and your company.
7. Clean your email list every week – Remove those who have unsubscribed and have not engaged with your emails
Once a week or month, you should go through your email list and clean it out. This will help you to keep your list clean and up to date.
Having a clean email list means that you can target people you know are interested in your business. Not having a clean email list means you are wasting your time on people who aren’t even reading your emails.
Wrapping Up!
Here are the best hacks for growing your genuine email list. Whether you are starting with your email marketing campaign or your existing email marketing drive is lacking momentum, these email strategies are gonna work for sure.
Just follow these steps, keep your email encouraging, and you’re good to go.
Furthermore, if you have any doubts regarding the above email marketingstrategies, we would love to hear and solve them in the comment section below!
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